Measured Impact

Ep3. Swirling Purpose & Performance with Jay Tandan


Listen Later

In this episode, Neil sits down with Jay Tandan, the Global Digital Lead at Ben & Jerry’s. Jay’s journey with the iconic ice cream brand began as a college "scooper" in Vermont and evolved into a 16-year career leading the company’s digital marketing, e-commerce, and social strategy.

The conversation dives deep into how Ben & Jerry’s balances its "triple bottom line"—prioritizing social mission and progressive activism alongside product sales. Jay explains why the company identifies as a "social justice company that happens to make ice cream" and how his team uses digital channels to drive real-world policy change.

Connect with Ben & Jerry's:

  • Instagram: instagram.com/benandjerrys
  • X (formerly Twitter): twitter.com/benandjerrys
  • Facebook: facebook.com/benandjerrys
  • TikTok: tiktok.com/@benandjerrys
  • YouTube: youtube.com/benandjerrys
  • Newsletter Email Signup: You can find their official "Inside Scoop" newsletter signup at the bottom of their homepage: benjerry.com

Jay's recs:

  • ArchCity Defenders: A holistic legal advocacy organization in St. Louis that partnered with Ben & Jerry’s on the "Close the Workhouse" campaign
  • Patagonia Works
  • Lush Advocacy

Get your sandwich:

  • Henry Street Deli (Burlington, VT): Jay’s go-to for the best breakfast sandwiches in town

...more
View all episodesView all episodes
Download on the App Store

Measured ImpactBy Neil Callanan