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In this episode, we pull back the curtain on the AV supply chain and explore how a modern distributor creates real value—service, strategy, support, and technical depth—not just logistics.

We walk through the roles of manufacturers, distributors, integrators, and end users, then dig into what separates simple “box moving” from true master distribution: repairs and fast turnaround, market compliance, bilingual marketing, brand management, and the ability to support dealers with real technical expertise.

We also break down the Canadian AV landscape, the impact of the Amazon effect on speed and stock visibility, and why training, networking skills, and Plus services help resellers scale into AV over IP, Dante, and modern installs with confidence.

We wrap with a great reminder that watts don’t tell the whole story—and why the right distributor helps guide customers to the right solution, not just the biggest spec.

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