Our guest Shafaat Hashmi is a VC, marketer and a seasoned business man. In this episode we talked to him everything from starting a business to investors outlook on current market conditions.  Timestamps:  

2:03 - What are early signs of entrepreneurship qualities? 

4:24 - How to choose the right business?  

8:47 - Essentials for a successful startup 

10:59 - Considerations for building a modern company 

15:17 - Importance of branding for a startup 

19:31 - Role of marketing in revenue 

23:10 - What metrics to focus on?

 26:18 - Integrated precision marketing 

28:18 - Determining product market fit 

33:58 - How to create product market fit? 

34:17 - Category creation 

35:35 - Do you need a brand story?