How might we use privacy law to build trust with customers? Often regulations are viewed as an obligation, something organizations need to comply with to stay out of legal trouble. However, what if regulations can be more than that? What if regulations can provide us a way to build trust and create better experiences for customers? In this episode, Dr Dani and Designer Peter are joined by Rali Andreeva, a thought leader who helps organizations demystify privacy to improve customer experience.

In this episode, you will

• understand the intent of privacy law

• discover how to build customer trust with privacy

• learn simple ways to get started

About Our Guest 
Rali helps teams simplify privacy, mitigate risks, and build trust by embedding privacy in the customer experience. With 20+ years of marketing, loyalty, and data and insights experience across retail, FMCG, and banking, she brings a customer and business perspective to an area often dominated by legal and compliance expertise. 

She speaks at events, runs training sessions and facilitates workshops, as well as providing coaching for senior leaders and teams. You can connect with Rali on LinkedIn https://www.linkedin.com/in/ralica-andreeva/