Lindsay Bryan-Podvin is a financial therapist from Michigan who has grown her email list and her business by going against the grain of typical advice. Today Lindsay discusses how what she learned about email marketing from others, just wasn't a great fit for her business and even her personal and professional brand and what she is doing differently.

Key Points From This Episode:

• As a therapist, email has worked well for Lindsay because her audience has a chance to really get to know her before they decide to work with her. 
• Being a financial therapist is a very specific niche that forced Lindsay to get online, get social and start her email list. After an Instagram algorithm changed, she quickly realized that her email list was the way to go because she owned that list. 
• Lindsay realized just how powerful her email list was after doing a 7-day email challenge and finding a surprising connection. 
• She sought advice and was getting tips from gurus and found that she started sounding less and less, more like herself and my emails started looking more and more like everybody else's.
• Lindsay determined that the challenge is how to walk that line of getting help for your email so that you can actually come through as yourself. It has been incredibly liberating for her to do this and very fruitful.

Tweetables:

To me,  bro-marketing is imagining that there is a one-size-fits-all and if it's not working for you, then you're the problem. @mindmnybalance. (00:40)

At the start of my email list and then right now, that had been my 100% authentic voice. But in the middle point, when I was getting tips from gurus, I started sounding less and less, more like myself and my emails started looking more and more like everybody else's. @mindmnybalance. (07:54)

The challenge is how to walk that line of getting help for your email so that you can actually come through as yourself.  @mindmnybalance. (08:10)

I realized that the more I sounded like other people, the less I sounded like myself, the more my email lists responded and they responded negatively by unsubscribing and not opening my emails. @mindmnybalance. (11:06)

The liberation and freedom of fully showing up as myself has been a gift and that is when people respond. @mindmnybalance. (13:16)

When you liberate yourself from this idea, that email has to be one way or business has to be one way or a website has to look one way you actually call in people who want your product or service more because they are also aligning with you. @mindmnybalance. (14:51)

Links Mentioned In This Episode:

Mind Money Balance

Mind Money Balance Podcast

Lindsay Bryan-Podvin on Twitter

Lindsay Bryan-Podvin on LinkedIn

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