The online ad landscape is changing — and fast. To understand how, we’re joined by Asaf Yanai, a longtime marketer & the VP of growth at yellowHEAD.  

Asaf and Louis talk about the increasingly automated art of buying ad space online, the implications of Apple’s new iOS, and why having a “viral business moment” isn’t really a thing.  

Highlights include: 

-What are the basics of growth & performance marketing? 

-How are AI and machine learning tools playing an increasingly important role in online marketing? 

-When does it make sense to hire a growth marketing agency? 

-How has the paid ad landscape changed in 2021? Where is it headed in the next five years? 

-How has Apple’s new privacy rules changed user behaviors — and what does that mean for advertisers?

[Guest / Host bios] 

Guest: Asaf Yanai is an experienced digital marketer and entrepreneur. He’s currently the VP of Growth at yellowHEAD and gives lectures on the topic in his home city of Tel Aviv.  

Host: Louis Beryl is the founder and CEO of Rocketplace. A 3x founder, investor, and board member, Louis began his tech career as a partner at Andreessen Horowitz. When he’s not building businesses (or talking about them!) Louis enjoys cooking for his family and talking at length about it to anyone who will listen. 

Find yellowHEAD on Rocketplace: https://rocketplace.com/profile/yellowhead.