Alexa is the CEO & Co-Founder of tripAbrood, an award-winning tech startup shaping the future of family travel by creating the world's first AI-powered family travel booking experience. Prior to founding tripAbrood, Alexa had a decade-long career in financial services running regional sales and operations divisions for Bloomberg L.P. in Europe and Asia, that sold and scaled technology solutions to the world's learning financial institutions. Prior to Bloomberg, Alexa was the UK & Ireland Diversity Manager for Procter & Gamble. Alexa holds a master's degree in Modern Languages from Oxford University. As a mother of three young children, she has experienced the challenges of family travel first hand and decided to found tripAbrood to solve these challenges through technology.