The Growth and Scaling Podcast with Todd Westra

Episode 306 of the Growth of Scaling Podcast is an interview with Scott Schober, the CEO of a wireless threat detection company specializing in cybersecurity, who discusses his company's transition from a design-focused business to a product-focused one, offering niche solutions at the intersection of wireless technology and cybersecurity. Scott highlights the importance of building a solid brand and reputation over time, enabling his company to thrive without advertising. The conversation explores operating in a specific niche market, the significance of wireless security, and the company's B2B approach to selling to various industries. Scott also shares insights on growth strategies, including strategic outsourcing and improving profitability and efficiency. The discussion concludes with Scott's experience using Kickstarter to gather customer feedback and refine product design, emphasizing the value of customer input in driving success.

Learn from Scott Schober's success story and take action to strengthen your brand, improve efficiency, and stay ahead of the competition. Elevate your business by implementing these proven strategies and unlock its full potential today!

Ways to Connect with Scott Schober:

What’s in this podcast episode?

00:00 Intro

01:44 Who is our guest for today

02:16 What is his business

02:55 When was the company founded, and what is their niche

04:01 What does their business do that makes them different from others

04:58 An explanation of what a wireless platform is and how it is being used in illegal activities, and what the company does to help prevent it

05:46 Who are the consumers of their hardware solutions

06:30 What is his job as a CEO

07:57 How has been their growth journey since he took over the business

09:43 What did they do to meet customers' needs rapidly, and what did he learn about their industry

11:31 What should CEO’s need to analyze and focus

12:31 Why is it important to get feedback and listen to your costumers

13:35 captainscouncil.com ad

15:31 What had been the greatest challenges he faced since taking over and running the company

17:01 What are the steps he learned from his dad that he modified or instilled in their business that helped his people to grow

19:04 How did they decide when to hire someone, and what are the things that are under his control

20:43 How did he manage to continue the growth of their family business and be able to get everyone get along

22:53 What you need to know if you want your business to succeed

24:08 Who inspires him to keep going and growing

25:12 Where to find and connect with Scott to know more about him and his business

If you're looking for tips and strategies on how to grow and scale your business, this episode is for you!

Full episode details here: https://links.thegaspodcast.com/306

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