Elizabeth McCravy is a Nashville-based web designer who is using email to grow her business. She shares some of her key strategies and also and some of the struggles she's encountered as she's built her list and what she did to address them.

Key Points From This Episode:

• Elizabeth began collecting emails long before she began a true email strategy. When she began offering products, this established email list was extremely helpful for her success. 
• She has since developed an email strategy that includes using nurture sequences and funnels that allow new readers to move along in a journey with her over a series of weeks and she doesn't have to write fresh emails each week. 
• Emails feel more personalized for Elizabeth than her podcast or social media channels, because she can actually have a two-way conversation with her readers. 
• Elizabeth uses quizzes, FB ads, freebies, and lots of other lead magnets that involve interaction to build her list. She also hired a rockstar copywriter to help, as well. 
• Writing weekly emails has always been a struggle for Elizabeth, so she doesn't do it and uses her funnels and sequences instead and sprinkles in new, and great stuff along the way.

 
Tweetables:

I have these sequences that people go into and they're kind of on their own journey with the email content and I did that because I got kind of sick of just every single week having to write a brand new email, focusing on making it like as awesome as possible. @lizabethkatlyn (04:28)

Every week when I'm doing this over and over and over again, I was struggling and feelingl like the content was good enough to put in someone's email inbox and bombard them with it every week. So I ended up not doing it. @lizabethkatlyn (15:33)

Doing an evergreen sequence plays that same role like that for me and my business is what just ended up feeling the best. Keeping that going, adding to it consistently when there's a new podcast episode.  @lizabethkatlyn (16:53)

If you don't have anything that you think is valuable or that you want to say, and I feel the same way about emails. We should feel good about it. And that's going to create an amazing relationship with the people on your email list.    @lizabethkatlyn (18:17)

Links Mentioned In This Episode:

Elizabeth McCravy Designs

Elizabeth McCravy on Twitter

Elizabeth McCravy on Instagram

Elizabeth McCravy on LinkedIn

Breakthrough Brand Podcast

Convertkit

Emily Conley at Emily Writes Well 

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