A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch.

In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand, automate, and personalize its prospective and admitted student communication.