What really drives corporate scandals?  In this episode, Zach and Hui sit down with Professor Guido Palazzo, co-author of The Dark Pattern, to explore how organizational environments shape behavior in ways that go far beyond individual intent or values. Drawing on cases like Wells Fargo, Theranos, and Boeing, Guido explains why misconduct is rarely about intent alone—and instead emerges from a powerful mix of pressure, incentives, culture, and context that can override judgment and values.

They walk through the nine elements of the “dark pattern,” a set of recurring conditions that show up across major corporate scandals. Along the way, they also challenge the limits of “do the right thing” messaging and explore what it actually takes to build cultures where people can navigate ambiguity, speak up, and make better decisions. The result is a deeper understanding of how context shapes behavior in powerful and predictable ways.