Tom is a leading behavioral economics specialist. Tom helps startups and non-profits utilize psychological principles in their products. Tom is the founder of Israel's largest professional community of high-tech executives devoted to behavioral economics, which includes over 3,000 members. Tom also created a full animated course about influence techniques and gave it away for free (no upsells). Tom is a former lawyer with an MBA in cybersecurity (He deliberately chose to study fields he knew he'll never practice in real life).