Welcome to EP32 of the Retail Media Therapy podcast with Viv Craske and Colin Lewis. Retail Media Therapy comes from Grace & Co - the marketing and commerce consultancy.

In this special Crystal Ball Predictions for 2026 episode, Grace & Co team Michael Islip and Lucy Bugler join us to discuss:

Reflecting on 2025: Realities and Surprises

• Amazon DSP's integration of the connected TV world

• Criteo ads in Google 360.

• Slower-than-expected influx of brand budgets

• Consolidation in retail media

Predictions for 2026

Colin Lewis aka "Madam Zelda" turns the crystal ball towards the future.

• The myth of a singular, comprehensive AI solution.

• AI's integration into agencies involves strategic application rather than mass replacement.

• Creativity in retail media campaigns.

• Will Google become a major player in retail media, via AI search?

Wild and Crazy Predictions

• Could Tesco purchase ITV?

• The unlikely but exciting prospect of an Amazon and Walmart merger

• Will retai media hasten the Dead Internet Theory and agents click on retail media ads for rewards?

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