So if you’ve listened to the pod for a while now you'll recognise Dom & Elsie from Clean Beauty Co – these two women are really doing awesome things in the natural beauty space – their MO is to empower people to take control over what they put on their skin, so they give the recipes to all their products freely on their website. And they’re just about to release their first book which is pretty much everything they’ve learned on their natural beauty journey to help make natural beauty accessible. What I love so much about them, BS. They’re not like ‘aaargh chemicals’ or whatever other fear mongering crap a lot of other brands do; they’re just really cool, and let the products and the brand speak for themselves. Plus they’re making natural beauty not so crunchy and weird and foreign, they make it pretty dope with their sleek branding and general cool girl vibes. I recommend going back and listening to their first episode if you haven’t already – episode 8 – especially if you want more of the how tos and product recommendations and then coming back to this one for what I think is a really enlightened and evolved conversation about the industry and how they’re really moving it forward in their own way and redefining what a beauty brand is in 2017. I predict big things for these ladies, so just remember where you heard about them first!