Connect with Nate: www.linkedin.com/in/natelesliecec

Connect with Lisa: www.linkedin.com/in/lisamortonrdpr

About this episode:

This conversation was great. you know. It started heavy in one thousand nine hundred six Ira bombing in Manchester, England flattened the downtown.

My guest. Lisa Morton, at the time, was just starting a business in public relations and was involved in building up the city and giving it a new identity and helping cast a vision for a brighter future, which now is unrecognizable in downtown Manchester from only twenty five years ago.

After that terrible attack, the theme that runs through this conversation with Lisa is around the importance of personal values, living those values, defining them within sight of your organization in creating a culture based on behaviors that are accepted

Eliminating the behaviors that are not accepted that don't align with the values. I learned a ton. It's personal. It's raw.

There's a ton of storytelling and I hope you enjoy it as much as I did recording it. This is Lisa Morton, CEO and founder of Roland Dransfield in Manchester, England public relations firm.

About Lisa:

25 years ago, it became apparent to Lisa that the only way to work somewhere that had suitable goals and values as an enterprise was to start it herself. Almost immediately, her talent for creating relationships became apparent when Manchester suffered a devastating bombing. Lisa got involved heavily in rebuilding the city centre and over the years has played a large part in helping to regenerate neglected parts of the city centre to create the new key “pillar” neighborhoods that make up the city. As a result, Lisa has been at the forefront of the response to crises in her community,

Lisa Morton is the CEO and founder of Roland Dransfield, one of the most established communications agencies in Manchester, England. For the last 24 years, Lisa has worked to forge meaningful, lasting business relationships that create both business growth and social impact alongside her team of award-winning strategists, journalists, creatives, digital, and social media specialists. Now with a London office and a partnership with an LA-based agency, of which the founder is a former Roland Dransfield team member, Lisa is continuing to expand Roland Dransfield and explore new paths for growth.

Lisa’s commitment to purpose-driven work is exemplified by Roland Dransfield’s “We Built This City” podcast, a podcast series which hears from Mancunians, born, bred and adopted, who put the heart into Greater Manchester. The podcast has been nominated for Best Business Podcast by the prestigious British Podcast Awards and celebrates stories of determination, loyalty, and diversity across culture, arts, politics, sport, music and business. Roland Dransfield’s other recent award wins include PR & Marketing Agency of the Year, Marketing Personality of the Year (Downtown in Business), Best PR/Social Agency Campaign (MPA), Small PR Agency of the Year (MPA), PR Agency of the Year (MPA) and Best PR Agency (The Talk of Manchester). They are currently shortlisted for Prolific North Best PR Agency and Best Digital Campaign and Best Social Impact Award 2020 (Downtown in Business), among others.