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(Ep.32) Mass precision marketing, strategy and leadership in the advertising and creative industry
Mat Mildenhall (MBA 1997)talks about leadership and strategy across the advertising and creative industries, tracking the advent and history of global marketing and brands through to today's specific data driven mass precision marketing and individual advertising targeting. Career advice and insights from a long personal history across this globally expanding and continually developing industry sector.
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By The Executive Director of the Cambridge MBA
4.3
66 ratings
Mat Mildenhall (MBA 1997)talks about leadership and strategy across the advertising and creative industries, tracking the advent and history of global marketing and brands through to today's specific data driven mass precision marketing and individual advertising targeting. Career advice and insights from a long personal history across this globally expanding and continually developing industry sector.