Nicholas Vandenberg is the founder of Chili Piper, a tool for turning inbound leads into qualified meetings. Nicholas talks about his experience crafting emails that close the deal.

Key Points From This Episode:

• There are three phases where email is relevant: cold outreach, sales engagement and then when things are not going as fast as the salesperson wants it to.
• Customization is a key strategy for the success of Nicolas's work. 
• Qualification and being relevant and resonating with your customer is important for getting a reaction from a customer. 
• Meeting life cycle automation is critical for success in Nicolas's business and email plays such a large role in this. 
• Nurturing an existing customer base is important and Chili Piper aims to deliver useful information to their clients. 

Tweetables:

 I think in our case, it's about being relevant. So it's something that resonates. If we show the gentleman guy, or lady, what his current solution does and how it could be done better in a very, uh, vivid and real representation. So that's more likely to create a reaction. @nicholasVDB (03:29)

I think every company in every sector of the opportunity to do some extra research, to make sure that their solution is relevant. In effect, it's a step of the process that's called qualification. @nicholasVDB (05:11)

That's what we call the meeting life cycle. And it's on, it's critical, but you want to have the email that facilitates the process or the way to closing. @nicholasVDB (08:04)

Email is still by far the most valuable tool in relationship, especially now that we are all working remotely. @nicholasVDB (12:12)

Links Mentioned In This Episode:

Nicholas Vandenburghe on Twitter

Nicolas Vandenburghe on LinkedIn

Chili Piper

Instant Booker

Slack

Mailchimp

Get in touch with us via email at [email protected] or follow us on:

Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io