Continuing our streak of having decision-makers on our podcast, with us today is Max Altschuler. Max is the founder of SalesHacker which was acquired by Outreach, where he is now the VP of Marketing. Max was also the cofounder of CMX which was acquired by Bevy. Max has a deep knowledge and background in creating communities. We are going to talk about the growing trend of communities getting acquired, how can you start a community from scratch, what to focus on when creating value in a community to have an impact on a company’s core product and much more.

Too Long; Didn't Listen

1. There is a growing trend of communities getting acquired by companies. Max believes it’s all about providing value to your potential customers through communities. With a community, a company can offer an immense value that in the end, encourages community members to ask about the product. This is the reason why companies are acquiring communities as it helps in their sales funnel.
2. Max also shares his advice on what every community manager needs to do when building a new one from scratch, focus on authenticity. Being authentic helps you to connect with like-minded individuals, Max pointed out that the best communities like SaaStr and CMX were built through authenticity.
3. And for metrics, Max shares with us how they rely on vanity metrics like how many people attend their webinars. But they are also focusing on the deeper side of things like loyalty and engagement. As Max points out, when you spend money and time on creating content, you want people to keep coming back to you and not just read an article and leave. That’s what a community is all about. You want every member to continuously engage with you.