Following a degree in Law and Japanese, Emma joined international accounting firm Arthur Andersen, where she set up the Inward Investment practice that attracted overseas companies to locate in the UK. In 2000, bitten by the dot.com bug, Emma left the firm to start her first business, Techlocate, which was acquired after 15 months. Her current company, Enterprise Nation, has expanded to become a small business membership community of over 75,000 people.