Anna Juusela is an entrepreneur with 10+ years of experience in the retail sector, as a teacher and a consultant in the field of trends, profitability, and marketing. Her ambition and interest in future trends and new technologies, as well as her vision and determination to prevent forced marriages and empower women, led her to build an impact startup: We Encourage. They build a conversational AI tool for the victims of domestic violence and a fundraising platform for causes empowering women and girls.