We're joined by Jim Mawdsley, Principal Advisor for Events and Culture at Newcastle City Council. Of course we're covering Jim’s passion for music and his dislike for agents. You'll also hear us discuss the magic behind a gig and what made Jim want to get into the sector in the first place. All things culture and what's next for Newcastle. Organising Newcastle's Evolution Festival back in the day, the logistics and the challenges. Jim's love of the North East and our music scene. Along with why Jim was part of developing a degree apprenticeship in Creative Digital Design - which took three years. And so much more!