In this episode, I speak to Jake Muhleman, Co-Founder, and President of VooDoo Spirits, Inc. in Benin Sodabi, a palm spirit that is made from the fermented sap of palm trees, plays a central part in voodoo ceremonies in Benin. As part of the ritual, it is poured over celebrants to flush out bad spirits and offered to ancestors to keep them comfortably tipsy in the afterlife. Jake Muhleman and his partners are hoping to bring that superior spirit of Benin to a larger audience by producing, marketing, selling and exporting Tambour Original, a small-batch, premium palm liquor. Jake talks about: 1) His journey to co-founding VooDoo Spirits. 2) How he came up with the business idea when one of his now-business partners, who was serving as a Peace Corps Volunteer in Benin 3) What is Sodabi, traditional liquor in Benin and his brand, Tambour Original 4) How he makes Tambour adding African flavor 5) What is the biggest challenges in scaling his business. 6) His long term vision for Tambour