Tamsen Webster is a messaging and presentation strategist. Today she shares with us how she infuses her weekly newsletter with the ideas she shares as a communication thought leader. She is an in-demand speaker and strategist who helps brands build big ideas and bring them to life. She also applies the same process to her own weekly newsletter and she shares her workflow with us.
 
Key Points From This Episode:

• Tamsen defines The Red Thread and she shares how she uses it as a method to help people find and build connection. 
• The Red Thread is a way for our brain to come up with a solution for why things make sense together- the story that our brain builds to connect the problem and solution
• This concept can be applied to email because it's about helping people to clarify what they are asking for and to make sure that the people they are asking for it are sure to take it. 
• Tamsen's email workflow involves sketching out a red thread so she knows what the main elements are and then just sitting down to write it out.  She finds that talking it out first helps greatly. 
• She views her newsletter as a way to show that she's doing the work and to help others do the same. 

Tweetables:

The main problem I want to solve is that there is so often a gap between these amazing, amazing ideas and the impact they can have. And so often that gap simply in how they're articulated  @TamaDear (00:26)

The Red Thread is that it's the story that our brain builds to connect the problem and solution. And simultaneously it is also the name of the method I've developed to help people find and build that connection... that story, @TamaDear (02:08)

Ideas aren't found they're built and they're built by the story that kind of happens in the dark. @TamaDear (06:10)

That's how I use the newsletter that's for me is to show that I'm doing the work and help people do their own and to create knowledge and to stay in it and to be constantly doing it and to help other people do the same.   @TamaDear (21:02)


Links Mentioned In This Episode:

Tamsen Webster on Twitter

Tamsen Webster on LinkedIn

The Red Thread Newsletter

Ericsson

TEDx

Chris Anderson

Buffer

Seth Godin

Ann Handley

Warren Buffett

Clubhouse

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