During SiGMA Central Europe 2025 in Rome, this panel explores how modern ad formats are transforming iGaming acquisition. Ad Formats Unleashed: Mastering Search, Programmatic & Push was moderated by Marcin Kumięga, Business Development Director at Voluum. Panelists included Mikhail Zhukov, Head of CPM at Adsterra, Nick Moutter, CEO at Lift, Renz Gonzales, Head of Business Development at PropellerAds, Laura Tamburini, Advertising Sales Manager at Taboola and Barbara Bednarek, Head of CEE App Customer Solutions at Google. The discussion covers media buying shifts, attribution, regulation, automation and future growth across iGaming advertising channels.

Moderator: Marcin Kumięga, Business Development Director at Voluum
Guests: Mikhail Zhukov, Head of CPM at Adsterra
Nick Moutter, CEO at Lift
Renz Gonzales, Head of Business Development at PropellerAds
Laura Tamburini, Advertising Sales Manager at Taboola
Barbara Bednarek, Head of CEE App Customer Solutions at Google

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