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Ep34: Danielle Hayes on selling a group practice while staying values-led
Selling a group practice can feel like handing over your life’s work, especially when your culture, clinicians, and community relationships are the “why” behind everything you built.
In this episode of Your Group Practice, Dan King sits down with Danielle Hayes, founder of Therapy Austin and now Clinical Strategy Advisor at Mindfully Behavioral Health, to unpack what it really takes to grow with integrity and transition ownership without sacrificing mission.
Danielle shares how her practice scaled organically from two clinicians to nearly 150 across five locations, and why locally-owned, mission-driven practices often deliver the most compassionate care. She explains the real trade-offs that show up with scale: how systems can protect culture, how decision-making changes when non-clinicians enter the mix, and why the “quality-first” mindset needs to be designed into the agency waterline.
You’ll also hear Danielle’s candid perspective on the selling process, especially how the pandemic shifted the market, what she learned from sorting through misaligned buyers, and why leadership retention (and values alignment) can be the difference between a legacy preserved and a legacy diluted.
In this episode, you’ll learn:
- How to scale without watering down mission and clinician support
- What to consider when choosing a co-founder (and why it can reduce decision fatigue)
- How to build an advisor network that actually understands mental health businesses
- What practice owners should do a year in advance before considering a sale
- How to “date the buyer” to protect culture, quality of care, and long-term purpose
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
- Subscribe and listen to more episodes: https://yourgrouppractice.com/
- Want to be a guest? Reach out: [email protected]
About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com
View all episodes
By VevaMediaSelling a group practice can feel like handing over your life’s work, especially when your culture, clinicians, and community relationships are the “why” behind everything you built.
In this episode of Your Group Practice, Dan King sits down with Danielle Hayes, founder of Therapy Austin and now Clinical Strategy Advisor at Mindfully Behavioral Health, to unpack what it really takes to grow with integrity and transition ownership without sacrificing mission.
Danielle shares how her practice scaled organically from two clinicians to nearly 150 across five locations, and why locally-owned, mission-driven practices often deliver the most compassionate care. She explains the real trade-offs that show up with scale: how systems can protect culture, how decision-making changes when non-clinicians enter the mix, and why the “quality-first” mindset needs to be designed into the agency waterline.
You’ll also hear Danielle’s candid perspective on the selling process, especially how the pandemic shifted the market, what she learned from sorting through misaligned buyers, and why leadership retention (and values alignment) can be the difference between a legacy preserved and a legacy diluted.
In this episode, you’ll learn:
- How to scale without watering down mission and clinician support
- What to consider when choosing a co-founder (and why it can reduce decision fatigue)
- How to build an advisor network that actually understands mental health businesses
- What practice owners should do a year in advance before considering a sale
- How to “date the buyer” to protect culture, quality of care, and long-term purpose
Transform Your Group Practice
Actionable insights for practice owners and clinicians who want to lead, grow, or exit with purpose. This is the podcast shaping a stronger mental health system — one practice at a time.
- Subscribe and listen to more episodes: https://yourgrouppractice.com/
- Want to be a guest? Reach out: [email protected]
About the Host
Dan King is a lawyer turned private equity founder with a passion for fixing burnout in mental health. With a background in M&A, Shark Tank deals, and psychology, he now leads Fireside Strategic — investing in group practices that put people first.
- LinkedIn: linkedin.com/in/danmking
- Website: firesidestrategic.com