In this episode we review an article titled "How AI and Machine Learning Influence Marketing in the Fashion Industry" which explores the ways in which artificial intelligence (AI) is transforming the fashion industry's marketing strategies. It highlights how AI helps fashion brands understand customer preferences, personalize shopping experiences, improve customer service through chatbots, and optimize advertising campaigns. The article also discusses AI's impact on influencer marketing by analyzing trends, identifying key influencers, and measuring campaign success. Finally, it examines how AI streamlines supply chain management by forecasting demand, managing inventory, and promoting sustainable sourcing practices. Read the article at https://unboxedai.blogspot.com/2024/09/how-ai-and-machine-learning-influence.html