Joe Edelman, philosopher, social scientist & designer starts this conversation with Jim by talking about how meaningfulness is connected to values, social norms & ideological commitments. Then, they go on to talk about the pros & cons of pluralism & coherence in today’s digital world, why Joe coined the phrase/metric ‘time well spent’ & its influence so far, pros & cons of ad-supported tech & potential changes to existing models, the trend of more private social media spaces, how to view the Overton window today, the future of ethical advertising, the promise of Notion.so, the goals of Turtleocracy, the Turtling game, and much more.