John Meese is a serial entrepreneur, new author and the current dean of PlatformUniversity.com.  He has a wide range of experience with email and he's learned some interesting things along the way, including a few tricks that might help you with your email content.

Key Points From This Episode:

• John discusses how social platforms have not been around as long as email and they don't see the kind of consistent results that email has. 
• Remembering that there is a human on the other side that receives an email allowed John to develop a natural connection that led to his initial success. 
• John admits that when he went from running two anonymous blogs to one under his name, there was a lot of fear that came with that. He pushed through that fear because he knew he genuinely wanted to help people. 
• When writing emails, he tries to write them as if he is having a natural professional conversation with a colleague. 
• John shares what he's learned along the way about both small email lists and large email lists. He believes that email is at the center of every business strategy. 
• Teach It Forward, is an example of an automated newsletter sequence that John created as part of Platform University is some of the best content he believes he's ever written.

Tweetables:

Each person, each email subscriber, each email address on my list was a real person on the other side. And that really helped, I think create just a natural connection that allowed me to get some initial success. Even when I had a really small audience.  (3:20)

There was an element of when I started creating content online of building an email, that's actually seeing subscribers. There was an element of fear that came with that. I'm like, Oh my gosh, what if I misstep? (06:32)

As I stayed focused on the fact that I was talking to real people, as if I was having a conversation with them, then it took a lot of the fear out of it made it more personal. (07:01)

A business at its core is really a collection of products and services that act as real solutions to real problems for real people. (08:54)

You've got to stay connected to the real people on the inside of that email list. And I've seen a lot of people who manage big email lists really forget that. (14:39)

Links Mentioned in this Episode:

John Meese on LinkedIn

Platform University

Survive and Thrive

Teach It Forward Newsletter

Jeff Walker

Wordpress

Michael Hyatt

Platform

Bryan Harris

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