This weeks episode is with rapper and good friend Mr Muthafuckin Exquire. In 2011 with zero budget and management, Mr Muthafuckin Exquire’s viral song and video ‘Huzzah’ grossed an astounding 2.4 million youtube views and his mixtape ‘Lost in Translation’ exploded to become an internet sensation.

In this episode we cover Ex’s upbringing in Crown Heights, how he got into music, shares how he developed his sound and brand, and the creative strategy behind his viral sensation ‘Huzzah’. Lots of gems in this episode for sure.

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This episode has been mixed by MARK BYRD of MBM Studios

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