Depesh Mandalia is in the house to share his secrets to Facebook ads. After a long stint as a programmer, Depesh got involved in e-commerce in 2005 as a project manager with no experience in e-commerce. Little did he know at the time, this move would ignite a passion for learning everything he could about the user experience and marketing psychology in the social media realm. Once he understood how Facebook algorithms work, he was able to take one brand from $800k a year to over  $26.5 million in just 18 months. It was such an impressive achievement that Facebook actually flew him out to meet with their engineers to discuss his strategies to help improve their own. This achievement skyrocketed his career and in this episode, he shares with us the lessons that can only come from building dynamic brands.