Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.

EP35 - "I say, I say it's about benefits, not features."

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world. The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

Business

Marketing

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world. The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

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EP35 - "I say, I say it's about benefits, not features."

EP35 - "I say, I say it's about benefits, not features."