Kim Jimenez is a digital marketing strategist and educator who works with online creators to build their businesses. Today she shares how she has used email to grow her business, even during the COVID-19 pandemic. Here's Kim Jimenez.

Key Points From This Episode:

• Kim discusses her perspective on profitability over popularity and how staying true to the foundations of business is important to her. 
• She discusses how her company leverages search, lead magnets and advertising to build her email list. 
• Kim feels like getting to know her subscribers and adapting to trends has helped her list continue to grow. 
• Once you get to know your subscribers, you can craft your message to them specifically and meet their needs. 
• Kim learned the hard way about making assumptions about what she thought her customers wanted and learning that she needed to steer away from what she would want to what they would want. 
• She believes that 2020 changed the game in so many different ways, but it also made real lasting, sustainable marketing principles that are timeless way more valuable.
• Kim is moving forward with the goal of serving her existing customers even better. 

Tweetables:

I realized that I could kill myself trying to promote a product on social media and growing a huge audience and battling the algorithm and creating content every single day, or I could be more strategic and focus on the foundation of entrepreneurship.. @KimAnnJimenez (2:21)

Adapting right to all the different trends and getting to know our people. Honestly, I think has been one of the things that has kept us consistent and helped us just continually grow. @KimAnnJimenez (9:22)

Through time, you start getting to know who that person is and you can craft your message to attract that kind of person. @KimAnnJimenez (12:46)

We don't want to go down that path again of like putting so much energy and effort into something that A isn't, what people want and B is just not going to be sustainable, profitable, et cetera, for the business.   @KimAnnJimenez (16:57)

I think that 2020 changed the game in so many different ways, but it also made real lasting, sustainable marketing principles that are timeless way more valuable.   @KimAnnJimenez (20:25)

Links Mentioned in this Episode:

Kim Jimenez on Facebook

Kim Jimenez on Youtube

Kim Jimenez on Instagram

Kim Jimenez on Twitter

Kim Jimenez on Pinterest

Kim + Co

Frank Kern

Marie Forleo

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