This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode. IN THIS EPISODE YOU’LL LEARN:    •    The biggest misconception in B2B advertising (<< you may be guilty of this yourself).     •        •    How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)     •        •    When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns). LINKS AND RESOURCES MENTIONED IN THIS EPISODE:    •    Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic     •    Kim’s Show Slides - Ad campaigns and blueprint included     •    Elite Digital Group     •    Free chapter of “No BS Guide to Direct Response Social Media Marketing”     •    Facebook Sales Strategies podcast Thanks for Listening!

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