We're big fans of product-led companies, and Loom is an example of how growth for them can be rapid if you get all of the key elements correct.

Loom is a product that has natural virality and easily spread within companies through one individual's usage.

We talk about Looms journey to near one million users (based on installs of their chrome plugin) - their acquisition efforts, why they switched focus to activation, and how they added a paid tier to a free product.