In this engaging episode of the podcast "Customer Segmentation: Leveraging Technology to Improve Strategic Effectiveness" we explore the dynamic world of customer segmentation and how businesses can strategically harness technology to enhance their effectiveness. Join us as we navigate through various facets, from popular customer segmentation methods to the transformative impact of customer segmentation in the context of evolving technological trends. We'll also delve into the role of Enterprise Resource Planning (ERP) systems in executing effective customer segmentation.