In this episode, we dive into the critical role of an email list for business owners. Unlike social media platforms, you own your email list, making it a vital asset for direct communication with your audience. We explore how to leverage a book to grow your email list, discussing strategies to engage readers and convert them into clients.

Importance of an Email List:

• Direct communication with clients.
• Independence from social media platforms and their algorithms.
• Essential for building and nurturing relationships.

Using a Book to Grow Your Email List:

• Benefits of building an audience before and after book release.
• Self-publishing advantages for business owners without an initial audience.
• Initial challenges with email marketing during the release of "The 6 Pillars of a Rewarding Life."
• How I use Publish to Impact" to attract new leads

Strategies for Building Your Email List with a Book:

• Offer valuable resources throughout the book.
• Use lead magnets such as PDF workbooks, guides, checklists, videos, and audio resources.
• Create a resource library for easy access and ongoing engagement.

Lead Generation Techniques:

• Place soft lead magnets at the beginning of the book.
• Include call-to-actions throughout and at the end of the book.
• Utilise QR codes for easy opt-ins in physical books.

Actionable Tips:

• Identify and list potential resources to include in your book.
• Strategically place lead magnets and call-to-actions.

Action Steps:

• Make a list of different resources you could include in your book.

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I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

Reach out to me:

Instagram: https://instagram.com/blake_devos

Website: https://www.blakedevos.com

It's Free!

Download your free copy of Publish To Impact: https://dl.bookfunnel.com/ky953o83t5

Work with me:

Write your book with Idea To Asset: https://www.blakedevos.com/idea-to-asset

Book in a call to see how I can help you write your book: https://www.blakedevos.com/clarity-call

Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

Mentioned in this episode:

Idea To Outline Workshop

Idea To Outline Workshop