The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

EP36: Why Brand isn't Your Moat


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Is brand your only moat left?
We talk to April Dunford on how a clear and differentiated point of view is what helps to make a company successful, not the brand.
We also cover:
- What do we mean by brand? How does it differ from creating a point of view in the market?
- Does every great brand position themselves against an enemy?
- Why most brands over complicate their positioning
- Why freemium is probably the wrong model for most SaaS companies
Happy Growing!
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.By Kieran Flanagan and Scott Tousley

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