Bill Ashton joins us and lets us know that Jessica Alba in fact does come into the office every day. He explains that she is the ‘why’ person. He on the other hand is the ‘how' person. The Honest company had been growing quickly in e-commerce getting the brand into Target after 3 years. About 6 months later Bill joined the team. He truly learned logistics in the military. He worked for Federated in the hay day of department stores eventually moving to Ralph Lauren and experiencing the growth of that brand over the course of the ensuing 15 years. He takes us through how Ralph Lauren the person actually executed on the vision of producing timeless quality while delivering on premium customer service. After stops at Restoration Hardware and Bare Essentials Bill continues to do just that at The Honest Co.