How do you build a brand without feeding your ego, chasing vanity metrics, or disconnecting from Allah?

In this episode, Shareef breaks down the essence of Barakah-Centered Branding, a framework rooted in niyyah, sincerity, ihsan, and service.

Learn how branding becomes an act of worship, how to create with intention, and how to build something Allah accepts… not just something the algorithm promotes.

A grounding, heart-centered episode for Muslim creators, founders, and professionals navigating the digital world.

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Timeline:

0:00 - Introduction

0:57 - Who the episode is for

4:29 - The questions we will address

6:33 - Why todays episode is important

8:25 - Lessons from my personal struggles

13:15 - Build your brand with Ihsan

16:45 - The importance of a pure Niyyah

22:19 - Why your speaking skills affect your brand

23:59 - The danger we risk falling into

26:57 - Practical tips to building a brand with Barakah

33:04 - Shift you should implement NOW

36:23 - Closing remarks and final naseeha