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EP37: Interview - Amazon PPC Expert, Brian Johnson Joins Manny Coats For A Value-Packed Interview.
Learn more at https://www.ampmpodcast.com/
Connect with us: https://www.facebook.com/groups/AMPMPodcast/
02:27 BRIAN: As far as FBA work goes – I’m in supplementation which is a highly competitive niche – that one has its own set of challenges. I no longer do the end-to-end account management of Pay Per Click management on Amazon. I work with some associates that handle that side of things. Most of what I specialize in is the troubleshooting and experimentation and testing to figure out what’s working and what not. I also do consult calls for sellers who reach out and ask for my assistance for probably a year now.
05:48 MANNY: If anybody knows their stuff on Pay Per Click, it’s you and that’s how I came to know you. You have the definitive place on Facebook to get Pay Per Click information.
10:01 MANNY: Is that something people can get in trouble for – if they use their competitor’s brand in the search terms on the back end?
10:08 BRIAN: Yes, technically. I would stay away from any new large brand names who have large legal teams who put pressure on companies like Amazon to help enforce their trademarks and brands – Nike, Disney etc. that was the first major change. The second major one was the beginning of February – the groundhog update – the rolled it out every two to four days. Initially, there were a few people who asked what’s wrong with their exact word campaign. They split up the algorithms to affect the individual match types differently – exact match was hit right away. Some were hit with their phrase matches but broad matches were fine. 12, 13 days after they rolled it out, they started rolling it back. People had problems with their campaigns then – one day have 30 sales and the next nothing. At the end of February, it started to settle down – not everybody recovered to the levels they were before February but there was a new playing field.
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By Manny CoatsLearn more at https://www.ampmpodcast.com/
Connect with us: https://www.facebook.com/groups/AMPMPodcast/
02:27 BRIAN: As far as FBA work goes – I’m in supplementation which is a highly competitive niche – that one has its own set of challenges. I no longer do the end-to-end account management of Pay Per Click management on Amazon. I work with some associates that handle that side of things. Most of what I specialize in is the troubleshooting and experimentation and testing to figure out what’s working and what not. I also do consult calls for sellers who reach out and ask for my assistance for probably a year now.
05:48 MANNY: If anybody knows their stuff on Pay Per Click, it’s you and that’s how I came to know you. You have the definitive place on Facebook to get Pay Per Click information.
10:01 MANNY: Is that something people can get in trouble for – if they use their competitor’s brand in the search terms on the back end?
10:08 BRIAN: Yes, technically. I would stay away from any new large brand names who have large legal teams who put pressure on companies like Amazon to help enforce their trademarks and brands – Nike, Disney etc. that was the first major change. The second major one was the beginning of February – the groundhog update – the rolled it out every two to four days. Initially, there were a few people who asked what’s wrong with their exact word campaign. They split up the algorithms to affect the individual match types differently – exact match was hit right away. Some were hit with their phrase matches but broad matches were fine. 12, 13 days after they rolled it out, they started rolling it back. People had problems with their campaigns then – one day have 30 sales and the next nothing. At the end of February, it started to settle down – not everybody recovered to the levels they were before February but there was a new playing field.