My guest in this episode is the epic Facebook marketer and six-figure account manager, Nick Shackelford. As many stories go, he didn't start out in marketing. He thought he would find his rhythm after achieving the status of a professional soccer player at the age of 25. He soon found out, though, that it was not his passion and after a chance encounter with a Pepsi marketing rep, he was introduced to a whole new world. Nick now has the experience of managing more than 165 brand accounts throughout his career and he knows how to take a brand from chump to hero.