the process with nicky chin

ep37 - putting the tone in toner | Mehrab Shayesteh


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Dearly beloved, this week we're joined by the Bay Street Bull himself, Mehrab Shayesteh. From his uppers not believing in him in retail sales, to literally pounding the pavement, and breaking every record for the Xerox agency in Toronto's downtown core. He'll be the first to tell you the only thing harder than figuring out sales for yourself, is building up a team to do it better, faster, and stronger by himself.

For more, check out ncjr.me, and follow along Mehrab's journey here.

TRANSCRIPTION

1:30 → how the melange of an interest in finance, hard work, and economics, can yield a career in sales

6:50 → seriously looking at sales as a viable career option instills a mindset to drive relationships, and further personal growth

9:50 → expectations vs. reality of jumping into B2B corporate sales… thinking it’s Suits, but really sweating through your suits

12:49 → the lessons you get from knocking on thousands of doors trying to sell a commodity; tenacity, organization, and being a human

17:11 → some of the fears and anxieties you face when riding the elevators selling door to door

21:00 → the door-to-door cold calling experience best preps you for in-person, boardroom negotiations; build the foundation of non-verbal communication and body language

25:00 → going from IC to leader, the hardships and lessons learned when making the jump for a first-time leader

30:10 → selling a premium product, in a commodity space, is tough… sweat equity, curiosity, and organization is what’ll help build value to win deals

**34:00 → the highs and lows of sales, from the top of the mountain to the belly of the beast in a few short days; how to protect your pipeline to stay steady in sales

39:45 → “sell the way you buy” exists in selling tech and photocopiers

42:40 → sheer knowledge and research is what’ll bring confidence to you as a new seller in an old buyer’s space; the different places you can look to prepare yourself for a buyer

49:40 → how to mitigate burnout through investing in physical/spiritual/emotional health for peak performance in sales


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the process with nicky chinBy ncjr