Ryan Jenkins is a professional speaker and generational expert. He has been  keynote speaker for clients such as State Farm, Salesforce.com, and The Home Depot  He shares how he has used email to grow his business and what he's learned about Generation Z and their approach to email.

Key Points From This Episode:

• Email has been the bedrock for Ryan's business and he feels like it is here to stay for a while.
• Ryan doesn't use pop-ups or opt-ins on his website because he hasn't been looking to grow a massive list, because his audience is small, but now that he is publishing his third book, he does wish. that he had a larger list.  
• When speaking at events, he asks for email addresses in a variety of ways and he shares how and what tools he uses.
• Ryan talks about how he serves two different audiences at the same time and what he hopes everyone does who lands on his site.
• Ryan shares the resources he's used to learn about email during his career. 
• Gen Z is now moving into the workplace and you'll be surprised to see how they prefer to communicate. He also digs into some tools that are now being used to interview job candidates.
• It is important to start helping Gen Z to experience connection and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another.

Tweetables:

I'm constantly trying to figure out how do I make this effortless and seamless for the audience and what can I add? What can I give them that's going to be super valuable and just make it as easy for them to engage with as possible?  @TheRyanJenks (09:24)

I don't really differentiate between who it is. I'm trying to drive them towards the, the contact form where I can also flush out some more of the details and I can evaluate if this is a legitimate lead.  @TheRyanJenks (13:05)


72% of generation Z want to communicate via face-to-face at work. And that blows people away. And that's according to our research and other research has it as high as 75%. @TheRyanJenks  (16:54)

We have to keep a very watchful eye on Gen Z and help them right. Start helping them to experience what that is and how to leverage technology in the best way possible, but also looking for those unique moments to stay connected with one another. @TheRyanJenks (25:22)

Links Mentioned in this Episode:

Ryan Jenkins Website

Ryan Jenkins on Twitter

Ryan Jenkins on LinkedIn

Slack

Hubspot

Canvas

Simple Texting

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