Every scalable company is built in 2 phases.

Once in infrastructure. And once in identity.

In this episode, Jamie breaks down the two core pillars behind every empire: identity and infrastructure — and why most founders plateau because they try to scale one without evolving the other.

You’ll hear:

• The difference between mission-driven founders and strategy-driven founders — and why both get stuck

• How to identify which phase you’re currently operating in

• Why visibility and funnels don’t fix a capped self-concept

• The identity evolution required to move from proving to leading

• The internal shift Jamie made that changed the way she leads her company

If you’ve ever felt like your marketing “should” be working… If you’ve built something solid but feel capped… If you know you’re meant for more but can’t pinpoint what’s missing…

This conversation will expose the real ceiling.

Because you don’t scale a business. You scale the woman running it.

🔒 Ready to Go Deeper?

For those who want the full frameworks behind identity architecture, decision maturity, leadership expansion, and legacy design — Jamie teaches those inside Built to Scale, her private founder membership.

This is where inspiration becomes application.

Join here before the founding window closes: 👉 https://t.me/+fcz0Qk0RMp5mMjkx