You did the work. You asked the right questions. You found the perfect car. And they still bought from someone else.

In this episode, we break down the kind of rejection that hurts the most—when you do everything right and still lose the deal. Learn why it’s not always your fault, how embarrassment plays into customer ghosting, and what real follow-up with integrity looks like.

This one’s for every consultant who gave it their best… and walked away empty-handed.