Retailers embrace shopping via livestreaming, where social media influencers hawk products and get rapid sales

Check out the full article here: https://www.compasslist.com/research-analysis/in-china-e-commerce-platforms-and-brands-bet-big-on-live-commerce

Episode keywords: E-commerce; Lifestyle; Retail; Adtech; B2B; B2C; Consumer Products; Entertainment; Marketing; Media; O2O; Social Networking & Community; Video; Beauty; Food & Beverage; Marketplaces & Platforms; Mobile; Streaming; Virtual Reality; Augmented Reality; Alibaba; JD.com; KOLs; Kuaishou; Douyin; Tik Tok; Tmall; Taobao; Live commerce