Today on Churn.fm, we have Marvin Liao, an experienced startup advisor, and Partner at 500 Startups, specializing in seed-stage investments.

Marvin shared his thoughts on how churn and retention affect his investment decisions, how he helps early-stage startups identify their ideal customers, and why he thinks retention is super crucial for early-stage growth. 

We also talked about why you shouldn’t blindly follow benchmark metrics without enough context, areas that most startups get wrong when it comes to churn and retention, and the one question Marvin wishes entrepreneurs would ask more.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.