The Leveraged CEO

Ep38: Stop Selling PT Packs! Structure Your Offer This Way Instead


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Stop selling PT packs! Structure your offers with direct debits and value stacking for better retention and stability.


Highlights

🚫 Stop selling PT packs!

💰 Retention issues stem from frequent reselling.

📅 Switch to direct debit for seamless payments.

📈 Weekly or monthly payments ensure stable income.

🎁 Use value stacking to enhance perceived value.

🔄 Automate the experience for clients.


Key Insights

🚫 Avoid PT Packs: Selling PT packs leads to constant reselling, creating stress and retention issues. Transitioning to a different model can alleviate this burden.


💰 Retention Problems: Frequent requests for payment discourage clients. A smoother payment approach enhances client loyalty and reduces turnover.


📅 Direct Debit Benefits: Automating payments through direct debit stabilizes income and simplifies financial management for trainers, allowing for better budgeting.


📈 Revenue Consistency: Weekly or monthly payments in advance provide predictable income, enabling trainers to pay themselves a consistent wage and plan for expenses.


🎁 Value Stacking: Presenting a well-structured value stack enhances the perceived worth of services, making clients more likely to invest in packages.


🔄 Client Experience: Automating the payment process creates a hassle-free experience for clients, increasing the likelihood of long-term commitment and satisfaction.


🗣️ Grow Your Audience: Sharing valuable insights and experiences helps expand your reach and grow your podcast, relying on word-of-mouth rather than paid advertising.

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The Leveraged CEOBy mattdart21