Tristan Harris & Jim start by talking about how Tristan’s career & education in design ethics are informed by being a magician in his youth. They then go on to talk about his experience at the Stanford Persuasive Technology Lab, the history of psychologically informed business, the power of personalized digital/AI targeting, how algorithms can radicalize us & erode societal trust, the game theory of an attention economy, the breakdown of sense-making, impacts of ad-supported business models & possible alternatives, applying the fiduciary model to advertising & potential impacts taxing ads, political & social issues that come from rapid tech innovation, what’s needed for business to orient towards time well spent, the global information war & how we might protect societies from it, deep fakes, social media anonymity, what Tristan is optimistic about and much more.