What if the way we talk about animal welfare is just as important as the policies we fight for?

In this episode, we’re joined by Hanna Lentz from SPARC for a candid and necessary conversation about the messaging that happens in the animal welfare world. How everything we say shapes public perception and affects real-world outcomes for animals and the people who love them.

We dig into our everyday interactions with the public- the moments that build trust, the moments that shut people down, and the unintended ripples (both positive and negative) that follow our words long after the conversation ends. From advocacy burnout to public backlash to unexpected allies, this episode explores how tone, framing, and empathy can either move people toward change or push them further away.

Thank you for joining us again this week and for being with us on this journey! 

To learn more about SPARC visit: https://www.sparcinsight.org/